Argana

This project involves creating the visual identity and packaging for Argana, a brand centered around its main product, Argan oil, which inspires its name. Argana is an organic Moroccan brand based in Agadir, backed by a team of over 450 women with deep-rooted ancestral knowledge and modern extraction techniques expertise, ensuring the production of premium-quality Argan oil. The project is more than just showcasing a product; it's a tribute to the indigenous and ancient Berber people of Morocco and the profound cultural importance of Argan oil in their heritage.

2024

Brand Identity Design

Logo Design

Packaging Design

Tools

Adobe Illustrator

Adobe Photoshop

The Concept

The brand is deeply rooted in simplicity, authenticity, and tradition with a modern feel, encapsulating the essence of Berber culture while conveying the premium quality and sustainability of the product. A simple and minimalistic logo mark, based on traditional and geometric Berber tattoos, not only pays homage to the cultural heritage of the Berber people but also offers practical benefits in terms of versatility, memorability, as well as contemporary appeal.