The Wrapper Project
This project was all about experimenting with typography while maintaining a balanced hierarchy. Our objective was to choose a canned food wrapper, extract its information, and divide it into three sections: Level 1, Level 2, and Level 3. Subsequently, we further subdivided this information into a quadrant grid to develop and comprehend a dynamic layout and typographic hierarchy.
2023
Print & Publication Design
Motion Design
TOOLS
Adobe InDesign
Adobe Illustrator
Adobe After Effects
The Concept
Explorations were made using the Progresso Chicken and Homestyle Noodles wrapper’s extracted information focusing on typography, grid, and layout. In addition, I played with increasing the size and weight of different details within the composition and the type itself. I also incorporated various components into the layouts in later steps like lines and textures to eventually shift focus from being clean and legible to being more expressive, fun, and visually appealing.
Motion Piece featuring the different typographic layouts and experiments.
View Complete Process