Cabbagetown Heritage Fest
This festival is a community-driven initiative in Cabbagetown, Atlanta, designed to honor, celebrate, and preserve its rich history while cultivating a stronger sense of unity among residents. It addresses the absence of events highlighting the neighborhood's distinct character and history, identified through interviews with locals. By offering an engaging and family-friendly experience, the festival aims to raise awareness and appreciation for Cabbagetown's vibrant heritage.
2022
Brand Identity Design
Logo Design
Tools
Adobe Illustrator
Adobe Photoshop
The Concept
After conducting several site visits to the neighborhood, I pinpointed key elements that embody its identity: graffiti, the Fulton Bag and Cotton Mill, a cabbage, and the Atlanta skyline. Combining photographs and hand-drawn illustrations of these elements, the festival branding captures Cabbagetown's artistic and historical essence. With a vibrant color palette inspired by the neighborhood's colorful shotgun houses, the poster establishes the design foundation for other promotional materials, ensuring a cohesive visual identity.
The four main visual elements of the design system
Poster Sketches
