Fluffy Cat Cafe
This project entails crafting the visual identity for Fluffy, a cat cafe located in Atlanta, Georgia. The cafe aims to create a distinctive atmosphere by maintaining a cohesive theme in its decor, inspired by its name and the concept of fluffiness. Blending the love of cats with the comforts of a cafe setting, Fluffy offers a unique and delightful experience. With a dedication to promoting cat welfare and adoption, Fluffy Cat Cafe is more than just a cafe—it's a place where paws and purrs meet!
2024
Brand Identity Design
Logo Design
Tools
Adobe Illustrator
Adobe Photoshop
The Concept
The project drew inspiration from the cafe's name, aiming to avoid typical coffee or cat imagery in the logo. Instead, it opted for an abstract and sensorial approach. The branding highlights fluffy textures, evoking the soft fur of cats. Its aesthetic aims to convey feelings of playfulness, whimsy, vibrancy, cuddliness, and comfort. Together, the logo and its elements aim to create an atmosphere that encourages relaxation and enjoyment.
Primary Logo
Logo Mark
Letter Mark
The color palette aims to evoke the cozy, playful, and inviting atmosphere of the cafe.
